Heroes Merchandise and Products!!!
Aug 25, 2007 13:40:58 GMT -5
Post by tvilike admin on Aug 25, 2007 13:40:58 GMT -5
Universal Studios Consumer Products Group has announced its first partners in the company's Heroes licensing endeavor. DC Comics, Random House, Mezco Toyz, Topps, and others have signed on to create product based on the hit NBC show.
Publishing, trading cards, apparel, stationery/social expression, action figures, and an interactive game will all head-up the Heroes initiative. The products will be timed to appear on store shelves when the second season of the show kicks off on Sept. 24th, right after the release of the season one DVD set in late August.
"Heroes is an unbelievable breakout hit and one of the most popular series in NBC's history," says Cindy Chang, Vice President of Global Business Development, Universal Studios Consumer Products Group. "There is a dedicated fanbase out there who has proven through various online applications to have a strong hunger for Heroes beyond the TV screen, and this new merchandising program will provide them with a fulfilling Heroes experience."
Product will include:
- DC Comics will develop a hardcover compilation book of the popular online Heroes graphic novels currently available on NBC.com. The new book will also include the original Tim Sale artwork as seen on the show.
- Random House will introduce Saving Charlie, an original novel based on the characters Hiro and Charlie created by Tim Kring.
- Titan Publishing will launch the official Heroes magazine. A bi-monthly publication presented in comic book style, the magazine will "lift the lid on the lives of the stars of the show, from the actors and actresses to the back room special effects experts."
- Topps will release a full line of trading cards featuring the Heroes characters and in-depth episodic coverage. The trading card packs will also include randomly inserted one-of-a-kind rare cards such as autographs, hand-drawn artist sketches, and cards embedded with a piece of actual costume material worn on the show.
- WizKids Inc. will be adding Heroes into their HeroClix line, which already includes characters from the DC, Marvel, and Dark Horse universes.
- MeadWestvaco will introduce a 2008 calendar.
- Scorpio Posters will offer traditional wall posters.
- Changes will develop an officially licensed apparel line.
- Mezco Toyz will be responsible for developing toys and specialty product including collectible action figures, dioramas, and deluxe figures in a variety of scale sizes ranging from 3" to 18". Mezco's Heroes product will hit retail in early 2008.
- Universal Pictures Digital Platforms Group and Ubisoft are partnering to create an interactive videogame based on and inspired by the Heroes universe.
Additionally, international licenses have also been confirmed. GBEye Limited will launch a series of posters in the UK. Trademark will handle apparel in that territory and Danilo Promotions Ltd. will develop 2008 calendars for both the UK and Ireland. In Italy, Edibas Srl. will unveil a series of calendars, stickers, and photo albums later this year while partner ZigZag will launch posters in Germany during the same timeframe.
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Publishing, trading cards, apparel, stationery/social expression, action figures, and an interactive game will all head-up the Heroes initiative. The products will be timed to appear on store shelves when the second season of the show kicks off on Sept. 24th, right after the release of the season one DVD set in late August.
"Heroes is an unbelievable breakout hit and one of the most popular series in NBC's history," says Cindy Chang, Vice President of Global Business Development, Universal Studios Consumer Products Group. "There is a dedicated fanbase out there who has proven through various online applications to have a strong hunger for Heroes beyond the TV screen, and this new merchandising program will provide them with a fulfilling Heroes experience."
Product will include:
- DC Comics will develop a hardcover compilation book of the popular online Heroes graphic novels currently available on NBC.com. The new book will also include the original Tim Sale artwork as seen on the show.
- Random House will introduce Saving Charlie, an original novel based on the characters Hiro and Charlie created by Tim Kring.
- Titan Publishing will launch the official Heroes magazine. A bi-monthly publication presented in comic book style, the magazine will "lift the lid on the lives of the stars of the show, from the actors and actresses to the back room special effects experts."
- Topps will release a full line of trading cards featuring the Heroes characters and in-depth episodic coverage. The trading card packs will also include randomly inserted one-of-a-kind rare cards such as autographs, hand-drawn artist sketches, and cards embedded with a piece of actual costume material worn on the show.
- WizKids Inc. will be adding Heroes into their HeroClix line, which already includes characters from the DC, Marvel, and Dark Horse universes.
- MeadWestvaco will introduce a 2008 calendar.
- Scorpio Posters will offer traditional wall posters.
- Changes will develop an officially licensed apparel line.
- Mezco Toyz will be responsible for developing toys and specialty product including collectible action figures, dioramas, and deluxe figures in a variety of scale sizes ranging from 3" to 18". Mezco's Heroes product will hit retail in early 2008.
- Universal Pictures Digital Platforms Group and Ubisoft are partnering to create an interactive videogame based on and inspired by the Heroes universe.
Additionally, international licenses have also been confirmed. GBEye Limited will launch a series of posters in the UK. Trademark will handle apparel in that territory and Danilo Promotions Ltd. will develop 2008 calendars for both the UK and Ireland. In Italy, Edibas Srl. will unveil a series of calendars, stickers, and photo albums later this year while partner ZigZag will launch posters in Germany during the same timeframe.
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